Wall-mounted network advertising players account for about 10 percent of modern intelligent systemization and about 45 percent in the media field. Smart wall-mounted network advertising players can improve user experience and business performance. In such a market environment, how can companies use wall-mounted network advertising players to seize the disruptive changes in the market?
Three in one: wall-mounted network advertising machine plus O2O plus smart city
Wall-mounted network advertising players have not stabilized the foundation of the traditional market, and the demand for new market segments is rapidly expanding, and the industry's various market segments and overall development needs are gradually changing. From a single information display and broadcast to the gradual integration of various interactive technologies to become a platform carrier for an overall solution, the development of the wall-mounted network advertising machine industry has evolved from the initial demand of advertising machine manufacturers to the trend of demand-driven market development. It is also confirming that the development and competition of the industry has become fierce, and it is no longer difficult for manufacturers of wall-mounted network advertising players to rely on their inherent channels and inherent technical advantages to maintain their iron rice bowls. Especially in the fast-developing economic situation, the main market for wall-mounted network advertising players is undergoing disruptive changes.
With the acceleration of the construction of smart cities, the realization of urban informatization has become the primary prerequisite, and the wall-mounted network advertising machine can just become such a springboard. According to statistics, among the cities above prefecture-level cities in China, more than 180 cities have proposed smart city construction, which has exceeded 60 percent . There are differences. For example, the construction of smart cities in the central and western regions focuses more on the promotion of cities to promote investment in the construction of the hardware and software environment, while coastal regions focus more on emerging technologies such as the Internet of Things, cloud computing, mobile Internet, and big data. Hot spot technology realizes the development and utilization of urban information resources.
The most popular voices of O2O landing in the retail market have been one after another. The State Council first issued the "Opinions on Promoting Online and Offline Interactions and Accelerating the Innovation, Development and Transformation and Upgrading of Commercial Circulation", which affirmed support for the O2O business model. At the same time, according to statistics from the Ministry of Commerce, last year In the first half of the year, the O2O market reached 304.94 billion yuan, a year-on-year increase of 80 percent . The impact on the traditional retail market is self-evident. Following this, from low-level experience store decoration, product and information display to high-level traffic access, big data collection and processing, will break the monotonous information dissemination form of the previous wall-mounted network advertising machine, and integrate more The advanced stage of a complete set of technical solutions such as biometrics and interactive touch.
For wall-mounted network advertising machine manufacturers, this will be a very challenging problem. From hardware system construction to subsequent software design integration, technical connection, data processing, etc. are not only a comprehensive strength consideration but also various application scenarios. The test of professional cognition, because the wall-mounted network advertising machine is not just a simple technology stacking, but a "brain" to deal with various application scenarios and various application requirements.
In the market environment where artificial intelligence is beginning to sublimate, wall-mounted network advertising players want to continuously break through the market, they have to adopt the model of product plus market plus structure, and continuously improve the internal and external products of the product, and it is possible to achieve effective breakthroughs in such a market environment.
