Recently, we have mentioned the comparison between outdoor advertising LED display and traditional outdoor advertising several times in the article. With the gradual integration of traditional media and emerging media, the entire media environment has rapidly developed into the omni-media era. This is an important opportunity for outdoor LED displays to improve their media market position.
According to relevant information, my country's outdoor advertising industry achieved rapid development in the 1990s. From 2005 to 2014, the domestic outdoor advertising industry developed rapidly at a growth rate of 20 percent . This is closely related to the urbanization development strategy.
LED display media, with its various attributes such as TV media and outdoor media, has won the love of advertisers and is also popular with audiences. Outdoor LED advertising screens can play various types of content, such as public service advertisements, news information, commercial advertisements and information, etc. The content carried is much richer than traditional advertisements, and short-term or continuous content can be replaced and reused .
With the development of the LED display industry, the technology becomes more and more mature, and the cost of the LED display decreases, which provides a prerequisite for its widespread popularity. With the continuous development and maturity of the Internet era, the opportunities for LED outdoor advertising screens to realize remote networking and multi-screen simulcasting have continued to mature, and outdoor advertising media has also entered a new era.
The rapid development of the economy and scale of large cities and the acceleration of urbanization in small cities have brought broad development space for LED advertising displays. Outdoor LED advertising displays mostly appear in places where people and vehicles are dense. They appear in people's field of vision every day, bringing people a rich and varied visual experience. The publicity effect it brings should not be underestimated. More than that.
Outdoor LED displays are occupied by various media, and more emphasis is placed on outdoor LED displays as a carrier medium, which has the characteristics of being quiet, moving, bright and varied. The network is a major factor that promotes the widespread use of display screens. The Internet has made it possible for multi-screen linkage, coupled with the development of the control system, outdoor advertising screens set up in multiple places can play the content at the same time. This greatly improves the effectiveness and efficiency of publicity. Multi-screen networking interaction will be the development of LED display
